Facebook
X
Pinterest
Copy Link
Understand what your listing agreement should include
A listing agreement is a written contract between a home seller and a real estate broker. According to the National Association of REALTORS® (NAR), it establishes the terms of representation, services, and compensation. Before signing, sellers should understand their agent’s responsibilities, the proposed listing price, and how the agreement works.
In Pennsylvania, an exclusive listing agreement must include the listing price, compensation, and duration. State regulations also prohibit exclusive listing periods longer than one year and automatic renewal clauses. Compensation is negotiable and is not set by law. Sellers should also review any provisions concerning cancellation, fees, or obligations that may continue after the agreement expires.
Review the proposed home marketing plan
A home marketing plan should explain how the property will be presented to buyers and where it will be advertised. According to NAR, common marketing activities include professional photography, Multiple Listing Service (MLS) exposure, online advertising, social media, signage, showings, and open houses. The appropriate combination depends on the property and the intended buyer audience.
An effective plan should also explain how the home will be prepared before listing. This may involve recommendations for cleaning, repairs, staging, or improvements that strengthen its presentation. For sellers in Pittsburgh’s North Hills, pricing and marketing decisions should reflect comparable properties, local competition, and current buyer activity. The plan should establish a clear timeline for preparing and launching the listing.
Establish expectations for communication and results
Beyond marketing activities, sellers should understand how their agent will manage the sale. This includes coordinating showings, gathering buyer feedback, communicating market activity, and presenting offers. Discuss how frequently you will receive updates and how the marketing strategy may change if the property receives limited interest.
The listing agreement and marketing plan should work together to establish clear expectations. Before signing, ask which services are included, whether additional expenses may apply, and how decisions about pricing or marketing changes will be made. A well-defined approach helps sellers evaluate the services they are receiving and make informed decisions throughout the process. For questions about contractual rights or obligations, consult a qualified Pennsylvania real estate attorney.
Are you thinking about your next move? Do you have more questions? Click here to contact me and plan your strategy.
