How do I choose the right real estate agent to sell my home?

Look for local knowledge and relevant experience

Choosing the right real estate agent can influence your selling experience and the outcome of your sale. According to the National Association of REALTORS® (NAR), sellers should consider an agent’s experience, services, and knowledge of the local market. A good starting point is asking about recent sales and experience with properties similar to yours.

Local expertise is particularly valuable because housing markets can vary between nearby communities. In Pittsburgh’s North Hills, pricing and buyer demand may differ across McCandless, Ross Township, Allison Park, and Wexford. An agent should explain these differences and how they may affect your selling strategy.

Ask about pricing, marketing and communication

NAR recommends asking prospective agents about their marketing approach and the services they provide. A strong presentation should explain how the agent determines a competitive listing price, prepares the property for sale, and reaches potential buyers. Ask what marketing activities are included and how results will be measured.

Communication is equally important. Discuss how often you will receive updates, who will handle showings and negotiations, and how the agent responds when problems arise. Clear expectations can make the selling process easier to manage.

Compare services, fees and working relationships

Before selecting an agent, review the proposed listing agreement, services, and compensation. NAR emphasizes that agent compensation is negotiable and not set by law. The lowest fee does not necessarily provide the best overall value, so compare what each agent offers and how their services support your goals.

Finally, consider whether the agent listens carefully, answers questions clearly, and understands your priorities. Selling a home involves important financial and personal decisions. The right agent should help you evaluate your options and make informed choices with confidence.

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Sources

National Association of REALTORS®

Consumer Guide: Ten Questions to Ask a Seller’s Agent

Consumer Guide: Marketing Your Home

Consumer Guide: Listing Agreements

*Listing agreements and compensation arrangements vary. Consult a qualified Pennsylvania real estate attorney for questions about contractual terms or legal obligations. Includes AI-generated content.